It seems like acting chaotic online isn’t even accidental anymore—it’s intentional branding. The more unfiltered and outrageous someone is, the more engagement they get.
I came across some solid writing on online storytelling at https://www.bigwritehook.co.uk/ and then fell into a rabbit hole on https://www.influencersgonewildco.uk/.
Do you think audiences actually prefer this type of content, or have platforms trained us to reward extremes?
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