Topic: pay-per-view ads get new twist

id="article-body" class="row" section="article-body"> When Jim Jorgensen founded the Discovery Zone, which eventually blossomed into a national chain of indoor playgrounds, the concept drew heavy skepticism. His latest endeavor, AllAdvantage.com, is already drawing skepticism of its own among online marketers. AllAdvantage, which pays users to view ads online, isn't the first company to shell out for consumer eyeballs on the Internet. Cybergold and others already offer discounts and other incent...